Serving Shrewsbury, Telford & across Shropshire 07860 343594

Training policy

Kind methods, clear expectations

Everything we do is based on fun and reward in a calm, practical environment. Here's how we work and what you can expect.

Our method

Force-free, games-based, always

We are proud members of the Pet Professional Guild and train to a strict force-free standard: no pain, no force, no fear. Dogs learn through games, reward and clear communication - it's kinder, and it lasts.

Every dog is treated as an individual. Our 1:1 sessions are with our Head Trainer, who works through the layers of every behaviour before putting a tailored plan in place.

Calm, reward-based training in action

What to expect

Inside a 1:1 session

  • We explore your dog's health, environment and learning history
  • We identify the triggers and the rewards that matter most
  • We build a complete, custom behaviour plan together
  • Your dog gets a high-value chew to enjoy on the day
  • You receive a written training plan and homework afterwards
  • Ongoing support continues between and after sessions

Our promises to your dog

Things we will never do

Training built on trust, science and patience - never fear or force. Every decision we make is with your dog's emotional and physical wellbeing at heart.

  • Never recommend aversive tools - no prong collars, choke chains or e-collars. Not even once.
  • Never use 'alpha' or dominance methods - debunked by modern behaviour science. Your dog needs a calm, trustworthy guide, not an 'alpha'.
  • Never punish growling - growling is communication. Removing the warning doesn't remove the problem; we address the root cause instead.
  • Never force your dog into scary situations - 'flooding' is overwhelming, not training. We build real confidence gradually, at your dog's pace.
  • Never ignore stress signals - that lip-lick, tucked tail or whale eye is your dog talking. We teach you to listen, not silence them.
  • Never tell you to ignore a frightened dog - comforting a scared dog builds security and trust. It does not 'reinforce fear'.
  • Never push a dog past their limits to 'toughen them up' - that creates shutdown and reactivity, not bravery.
  • Never suggest neutering as a behaviour fix - it's a medical decision, not a training solution.

Old advice vs modern science

What modern training looks like

Lots of dog advice gets passed down from friends and family. Most is well meant - but much of it is outdated. Here's where we stand today.

  • Harnesses over slip leads - kinder on the neck, clearer communication
  • Long lines over retractable leads - safer, with better recall practice
  • Scent games over endless ball-throwing - calm focus, not frustration
  • Gradual, positive exposure over chaotic dog parks - confidence built safely
  • Reward-based training over dominance or ‘balanced’ methods - trust that lasts
  • Reading stress signals over ignoring them - catching worries early
  • Educating owners over shaming them - informed, compassionate choices
  • Patience and process over quick fixes - real progress is never linear

We can help with

Common things we work on

BarkingChewing furnitureIndoor toiletingTeething & mouthingJumping upCounter-surfingPulling on the leadRecallAnxiety & fearReactivitySeparation anxiety

Not sure if we can help with your dog's challenge? Just ask - if it's behaviour, it's our world.

Book an assessment

Have a question first?

We're happy to talk through your dog's needs before you book anything.

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